What does each of these stages consist of?

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In inbound marketing, the equation is simple: a site without visitors does not generate leads . Without leads there are no sales and, therefore, the whole point of working on this strategy is lost. For this reason, the first stage is “attracting”.

Instead of spending energy looking for people who might be interested in your business/product, you spend energy on creating attention-grabbing content and thus attract people who are interested in the australia email list topic of their own free will. You have to make it easy for the target customer to find you . The result of this is having a much more engaged audience that is really interested in consuming your product or service.

The idea is not to get all users to visit your website, but to get those who are most likely to become leads and, ultimately, satisfied customers to do so. How do you do that? To attract the right customers, you need to offer them relevant content at the right time .

Publish articles on your blog.
Post content to all your social media profiles using the tools they provide.
Create ads to increase brand awareness among your target audience.
Perform SEO techniques and actions.
To achieve good results with these techniques it is necessary to do so according to a strategic plan to achieve results.