Analyze your customers:

[Ehsanuls55]

Now that you have your client list, it's time to dive right in.

Here, you need to identify patterns in each of the customers.

As?

It’s really simple… Talk to them! Whether through interviews, gathering feedback, or when all else fails, once again, trust the people who are customer-facing most of the time.

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Speaking of collecting reviews, if you're interested, I've written an awesome guide on how to collect customer reviews automatically using LGM !

Here are some questions to help guide your thought process during interviews:


Step 4: Find out your pain points:
Why do your customers need your product? What challenges do they hope to solve with it? How vp business development email list do they value it?

We have a saying at our company: “Proper segmentation is about understanding the simple truth that not everyone will value your product in the same way.”

This also helps you tailor your messaging to future customers who match your ICP.

Step 5: Document and iterate:
I grouped these two steps together because there isn't much to say about each of them individually.

The title is self-explanatory:

Document your ICP creation process so that you and your teams (Marketing, Sales, Support, etc.) have a document to base your decisions on. Everyone in the company should read and understand this document at least once.
Continue iterating on the process whenever you feel a change in the criteria we mentioned above; pain points, value, etc. Keep interviewing your customers, leads, and even your customers who left!
Expert advice

Interviewing customers who churned or leads who didn't convert is an amazing trick for gaining real, concrete insights. It's a goldmine that tells you exactly what went wrong and how you can improve things.