In fact, offline marketing, also known as physical marketing, consists of delivering tangible and personalized gifts to your targets, whether they are potential clients, clients, partners or collaborators.
Picture this: a beautifully crafted gift box, a simple envelope with a card, a white paper or a tea bag, or even a classic or handwritten card. There's something for every budget and preference. Who wouldn't want that?
And even better, make your response and conversion rates skyrocket!
Not convinced? Read this article following Malcolm, VP of Sales at JeudiMerci , and his journey to revitalize offline strategies with a modern twist, using The Growth Machine.
It’s time to discover how this age-old approach can skyrocket your engagement and leave a lasting pr directors email list impression on your audience.
Let's go!
Why choose offline? The power of tangible connections:
Offline, in theory, stands out as one of - if not the - strongest acquisition channel that exists.
It's no surprise As much as we like to hide it, humans like physical things, so when a company stands out and sends a potential client or partner a personal gift, it should make them happy.
And the numbers back this up. Here's a snapshot of a couple of Growth Machine sequences targeting similar profiles:
As you can clearly see, the results are very different. We have gone from a response rate of 15% to 31%, and an interest/"earning" rate of 1.5% to 10%.
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If you want to know more about lead qualification in The Growth Machine , click on the link!
With offline strategies, there is the potential to achieve conversion rates well above 20%, even reaching the realms of 200% or 300%.
Develop an effective strategy
Without further ado, let's dive into how JeudiMerci conceptualized, executed, and tracked their LGM campaign. Feel free to adapt this to your own product and company, that's what this post is fo