Digital transformation: key points

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The digital transformation of your company is a fascinating challenge that requires technological and personnel adaptation to remain current in today's competitive world.

The challenge of digitizing your company should top your list of immediate tasks, since digital transformation represents the future of business.

Failure to implement the necessary changes may pose a risk to the company's survival, which is why it is necessary to stop postponing technological adaptation.

Overcoming staff resistance will be one of the main ios database you will encounter, but it is not a matter of giving up, but of persisting.

From managers to doormen, people tend to fear digital transformation, thinking they will be replaced by machines, even though that is not true.

Start by informing
Lack of information about digital transformation and all the progress it will entail for your company can generate a poor organizational climate and further increase resistance to change on the part of the human team.

Providing first-hand information to all staff, from management to lower payroll, will help reduce fear of the unknown. They will also better understand the new tasks they will be tasked with as part of the process.

Helping them understand the advantages of digitalisation, the benefits that will be derived from the entire process and how the company will be strengthened are aspects whose dissemination is urgent.

Giving workshops on new technologies to facilitate adaptation is a good step, which will be even better if you hire the services of experts to carry them out.

Big Data gives you power
The vast amount of information that Big Data can handle will be of great use to you from the start of your company's digital transformation , since its capacity involves infrastructures, technologies and services for processing huge data sets.

From social media messages, audio files, digital images, mobile signals, sensors, emails and even survey data, they are all there, available to be analyzed.

All of this allows you to plan and make decisions, even in real time. Such a wealth of information gives you power.

By using Big Data you will be able to understand your customer profile and find ways to satisfy their needs through your products and services.

Visibility is key . Just as you probably have personal profiles on Linkedin, Instagram, Facebook and Twitter, just to mention a few social networks, your company also needs to be visible on these networks, with an updated profile and interesting information.
Through a blog, interesting and useful articles are a key point to attract followers and potential clients.
Turn to the cloud
The digital transformation of your company not only requires a good investment in new technologies and equipment adaptation; it also goes hand in hand with the use of the cloud to store and categorize information (cloud).

Every day, there are more cloud security applications that keep pesky hackers at bay and allow you to have valuable information at your fingertips without overloading your equipment.

More motivation and less costs
If you still have doubts about the benefits of digital transformation for your company, a significant advantage that you should consider is that, as costs go down, staff motivation goes up.

When working in digital environments, teleworking is a possibility. Employees have more time at home, with their family, while still producing for you.

Workers feel more autonomous, as digital transformation allows them to be creative. Being motivated, staff are more productive and their creativity can lead to formulas for reducing costs and improving processes.