Who was very much about SEO and launching digital experiments

[sumaiyakhatun26]

In different positions, I always tried to understand what amount of knowledge a good marketing director of a successful company should have. And I noticed a very interesting thing. A marketing director, as a rule, takes as the basis of his strategy the tool in which he is the greatest pro.

For example, my first competency is communication. Communication spain consumer email list components and my marketing departments are very often similar to each other. I know email marketing, and I always have an email marketer. I know how to cooperate with other companies, so there is always a partnership manager in the team. I know how PR works — I always have a PR person. I know how SEO works — I have an SEO person.

But I saw a marketing director of one successful company . They had a whole team formed for SEO optimization and launching various CPC channels. When I asked: “Colleagues, how is it? You have multi-million dollar revenues there. How come you don’t have PR communications, a company for building brands, establishing yourself in markets, etc.?” He said: “I’ll tell you honestly, I don’t know how to do it yet, I’m not involved in this. If we hire a person who will understand, my deputy, etc., then we will develop it . ”