The Ultimate Guide to LinkedIn Prospecting in 2024

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If you've made it this far, it's because you want to know more about LinkedIn prospecting. Luckily for you, this guide covers everything you need to know on the topic.

What is LinkedIn prospecting? What are the benefits of LinkedIn prospecting? And how can you do it effectively?

In this guide, I've compiled all the information you need to understand how to prospect on LinkedIn.

What is LinkedIn prospecting?
Prospecting on LinkedIn means using all the means at your disposal on the social network to develop busines partners email listss opportunities , i.e. the famous leads, and boost your sales .

LinkedIn is an ultra-comprehensive tool that allows you to approach your potential clients in many different ways:

inbound: through actions such as LinkedIn posts or company pages.
outbound: through actions such as LinkedIn outreach messages and ads.
This guide will focus primarily on LinkedIn prospecting actions , that is, everything that has to do with your personal brand, but especially with your outreach actions.

Why prospect through LinkedIn?
Today, LinkedIn is the leading professional social network.

It simply has no valid competitors.

The statistics are edifying:

LinkedIn is 277% more effective at generating leads than Twitter or Facebook (Source: Hubspot);
B2B digital marketers have found that 80% of their social media leads come from LinkedIn (Source: Business LinkedIn)
More than 40% of social media traffic to websites comes from LinkedIn (Source: LinkedIn Business)
As you can see, this is the ideal hunting ground for social selling and outreach campaigns.

Here are some of my LinkedIn prospecting campaign statistics , to show you what you can expect in terms of profitability:


Between 30% and 40% of the people we automatically contacted on LinkedIn with The Growth Machine responded to our messages.
Isn't it great?

But prospecting on LinkedIn isn't that simple, and you still need to know how to do it!

That's what I'll explain to you in the next section