Take advantage of video in your marketing strategy

[samiaseo222]

video in your marketing strategies is not something new, but it is becoming more and more prevalent and impactful as consuming videos has become commonplace and is an excellent way to offer a more personalized and complete customer service experience .

Of course, not just any video will do . If you want your marketing strategy to help your sales department achieve its business goals, you must be clear not only about its style but also take care general manager email list of your message and focus on the content that interests your buyer persona.

And don't think that this only applies to companies that target the end consumer, video marketing in B2B companies can be tremendously useful: using video helps generate trust in your brand, your product or your services.

5. Resume your business activity
With the lockdown, you may have had to stop your commercial activity: no more visits to clients, in-person trade fairs, sector events... How can we recover all the clients or prospects we have lost contact with if these traditional commercial activities are still not available?

It's time to accelerate digital marketing : if it was already a reality in the pre-Covid-19 era, it is now experiencing a great acceleration. The confinement has forced us to digitalize and that completely changes the scenario in which we all move, both consumers and companies.