You may also like HubSpot Marketing Hub for SEO How we use HubSpot Content Hub for SEO Find out how we use HubSpot Content Hub for SEO, increase rankings, organic traffic, and optimize your content. Optimize your web pages for target keywords. The next step in your SEO strategy is on-page optimization. Here are some tips: Use short, descriptive URLs that naturally include your target keyword or long-tail keyword phrases. Create meaningful meta titles and descriptions that search engines use when displaying your page in SERPs.
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Make sure your site is mobile friendly. You can use a tool like Google Mobile Friendly Test in Google Search Console. Install an SSL certificate, as HTTPS is a signal Google uses to rank sites. Create a sitemap so search engines can use it to find your content and understand how your pages are connected. This doesn't directly affect rankings, but it allows engines to find and index new pages more quickly.