How to rate a product?

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From the beginning, gather information from open sources, such as the Ministry of Finance, which briefly and quickly list the key features of all products, such as credit and deposit products. This will allow you to assess how competitive the terms you are offering are.

There may be a situation where your product is not currently the best on the market. In this case, there are several strategies:

1. Global product improvement. This is a difficult option because the saudi arabia consumer email list bank has its own strategy, and changing the price or terms of the product at the initiative of a marketer may be unlikely. If the product is not ready to compete in digital, consider other communication channels that may be more effective.

2. Additional bonuses for users. Be creative about what you can offer to compensate for the product's weaknesses. Selling a great product is easy, but the skill of a marketer is making an imperfect product desirable to users.

3. Accepting that the product is not ready. This may mean that you will have to pay more to acquire customers through marketing. Assess whether your product’s business model allows you to earn money at a higher price for acquiring customers. This can be a significant risk for the company, but with this approach you will be better able to communicate the need for change to your colleagues.