What credit limit amount is optimal for you?

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The next question: “What services within the digital bank app are most important to you?” The main answers were transfers and utility payments. Also important are the ability to pay in installments, credit limit management, and other functions.

The importance of parameters

We asked what parameters a digital bank should have in order for you to become its client. The answers were reliability, technological and user-friendly application, simplicity of conditions, poland customer email list profitability and transparency of conditions. We need this data for three reasons:

We advised the client which features in the application to develop first, and which ones to postpone for later.
We developed the client's positioning, choosing what exactly we would say in marketing communications. This helped us determine which key parameters to focus on in creatives and performance campaigns.
We needed to understand the ideal portrait of a digital bank. This includes the so-called brand equity – parameters by which people evaluate a bank. The key ones include reliability, application convenience, technologicality, simplicity and transparency of conditions, and profitability.
Competitor evaluation