What is Inbound Marketing and what is it for?

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Do you know what Inbound Marketing is? Do you have a small business or are you self-employed and want to attract more clients? Then, you are interested in knowing each and every one of the details that we are going to tell you about this non-intrusive Marketing technique .

So we advise you to start reading this post and don't leave it until the end. If you want to know a little more about this topic, this is your chance.

First of all, let's make a brief definition.

What is Inbound Marketing?
Value, this is the key word when we talk about Inbound Marketing.

It is about creating content that helps your client , that student database their doubts and their needs. You should refrain , at first, from directly asking them to buy .

If you resolve these doubts for your customers, you can be sure that your brand will be on their minds and that when they need to buy, they will do so at your business and not at your competitor's.

To do this, of course, you need to know your client perfectly .

It is neither simple nor fast. We are talking about a medium or long-term strategy, but it is one of the most effective and the one that lasts the longest.

The ultimate goal is to build customer loyalty for a long time and turn them into ambassadors for your brand . They will recommend you wherever they go, which will help you gain more and more customers.

Differences between Inbound Marketing and Traditional Marketing
Traditional marketing is based on selling whether the consumer needs the product or not and on sending mass messages without personalization. In contrast, Inbound Marketing helps solve problems and puts the focus on the customer and where messages are segmented.

Communication methods are also different. Traditional marketing often borders on so-called “spam” while in Inbound the key is quality content.

Phases to implement Inbound Marketing
1. Define your buyer persona
Research is key and if you want to sell to a client, get to know them. What is their profile and, above all, what do they need? Only then will you be able to send them messages that capture their attention.

2. Plan your SEO strategy
Will you use a blog to win over your customers? Social media ? Do you prefer paid promotion campaigns on different platforms?

The logical thing when you decide to use Inbound Marketing is to use several strategies because omnichannel is also important.

3. The importance of relevant content
One of the basic pillars of this non-intrusive marketing technique is the creation of quality, relevant, unique and original content.

It should catch your client's attention from the very first moment, but above all, it should answer the question they are asking themselves at that moment.

That is why it is so important to know your clients and why it is so important to be able to personalize each and every message you send.

4. Databases and e-mail marketing
The key to success in “new marketing” is personalization . To do this, you need to build a “real” database.

What do we mean by real? Well, build it yourself with only those who have shown interest in your products or services . That way you will be successful and the purchases will come.

We recommend that you do not buy databases of thousands and thousands of clients, which will only increase your rejection rate and create a bad image. Apart from the fact that when buying a database, the quality of the user is lower and most likely these people have already been contacted by other companies in the same sector, so they are tired.

With a good database you can now create email campaigns to win over and retain customers.

A good email strategy should never be overlooked. It is one of the cheapest and most effective ways to get clients.

5. Measure, measure and measure
Measure, measure, measure and measure again . The great advantage of new technological tools is that the impact of any message can be measured in real time.

If it doesn't work, it needs to be changed. And the opposite is true. Get the best measurement tools, starting with Google Analytics.