Personalization can be done not only for offers to customers, but also for communications in general. Algorithms of this process increase sales up to 23% compared to standard indicators.
Data-Driven Marketing
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The developers believe that marketing in the panama mobile phone numbers database future will be based on mathematical models and models based on machine learning. They will help determine what content and at what time the client will receive.
The solution is a general content management system, machine learning algorithms for its personalization and ranking, as well as a system of recommendations for distributing products in the search and catalog. Businesses can use models proposed by the software developer or their own options.
Warm-up surveys and customer contacts
Establishing communication with "cold" contacts is one of the most difficult stages in the work of marketers and building communication with clients in sales. People see a lot of advertising every day, and it is becoming increasingly difficult to interest them in your offer.
An unconventional method to attract users is lead surveys. People who come to the site take a test related to a service or product, and to get the result they must leave their contacts.
A constructor for such surveys can be embedded into any website or small landing pages with surveys can be created to collect leads. No special programming knowledge is required for this.
Surveys can be linked to a CRM system if necessary. After a client has completed a test and left their contact information, they can be shown a personal offer, included in the CRM, and sent an automatic mailing.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Data-Driven Marketing and Content Management
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