Countdown sticker, removal of story viewers after 24 hours, Instagram Music in the story and on the profile and stickers to start group conversations in the story are some of the changes and updates that have occurred with the tool.
And when we analyze all these features, it's hard not to feel inspired to look for ways to work them into digital marketing strategies , don't you agree?
Some brands have already noticed the relevance of this publication format. According to Yuval Ben-Itzhak, CEO of Socialbakers , in the study titled Top Social Media Trends to Remember in 2019 , the volume of brands posting to Instagram Stories increased 4x in 2018 . He also comments that this growth is due to the battle for reach and organic engagement.
It is very important that if you do not yet use this Instagram publishing format in your business, that you start using it as soon as possible. This way, you will continue to strengthen your market presence and keep up with the latest digital trends.
1 Behind the scenes are interesting
Behind the scenes are interesting
Instagram Stories is the space to humanize your brand and argentina whatsapp data bring it closer to users. This is because the interest in knowing how a business works and who is behind the brands is not just your curiosity, but that of most people.
This tendency to present the company in real-life situations is something that has impacted and engaged users. It is as if they find points and issues that they can identify with the company, due to this sample of the day-to-day life of the company.
So, making videos or photos in stories and showing certain moments, such as a meeting with a client, part of the manufacturing process of your product or internal actions such as employee birthdays, for example, spark users' interest in your brand's publications.
Tip: In these everyday posts, it's worth including questions and asking people to respond in direct messages. This will help your brand get closer to them and will improve your performance in the Instagram algorithm.