What to look out for: customer priorities in digital marketing

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All projects are structured to help you get started without having to think about how to do it. This allows you to focus on implementation, not on finding information or implementation methods.




The Menu of Services covers the entire spectrum of digital marketing, but what should a specialist or agency focus on first? The answer is dictated by client requests, budget areas, and market trends. Google identifies five main areas that make up 80% of client priorities in modern marketing. By investing in these areas over the next year or two, you will be able to meet the current needs of the market.

Main directions:

Implementation of platform solutions. Creation of a technology stack for the client and korea consumer email list collection of relevant data. This allows you to optimize marketing efforts and increase the effectiveness of campaigns.
First-party data integration. Accurately loading, processing, and disseminating customer data and then transferring it to activation tools like Google Ads. This enables more accurate targeting and personalization of advertising messages.
Predictive and advanced analytics: Customers increasingly value the ability to predict outcomes and automate processes based on their own data. This is especially true in Europe, where analytics help optimize investments and increase ROI.
Pay attention to these areas, as they receive the most requests and budgets from clients. By focusing on them, you can develop your agency or career as a specialist in accordance with current market trends.