We then used Meta Instant Acquisition to run ads targeting these audiences

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Using AI, we analyzed the market and grouped potential customers into four clusters: people with allergies, those who work remotely, those who are concerned about their health, and everyone who simply wants to breathe clean air.

The results were impressive—all audiences performed consistently well, which is rare. The CTR was 2.7%, well above the average of 2%.

Additionally, AI helped us create the campaign slogan: “Like nature, only at home. japan consumer email list Breathe freely.” The campaign is working wonderfully, proving once again that AI is a powerful tool in marketing.

Improvements with AI
Improvements with AI

One example of the implementation of artificial intelligence is our first AI-powered floor cleaning robot in Ukraine called “Kira” (abbreviation). In addition, AI has helped us in other aspects, such as moderation of reviews. You can collect reviews from various platforms, such as Google or social networks, and upload them to the AI ​​chat for analysis. It can highlight positive and negative reviews, create statistics, or suggest a strategy for communicating with customers.

AI can also help solve specific problems. For example, if customers can’t find your location, you can create an instructional video and post it on social media, thereby solving the problem. This is a simple example, but the possibilities of AI are much broader.