Tips to kick-start your summer marketing campaign

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2022 is going to be the year in which tourism is going to revolutionize everything and agencies cannot be left behind. Since our strong point is marketing, it is the opportunity to squeeze out our creativity and launch the best campaigns ever seen. Let's get out of the same old comfort zone!

And it is precisely at this time that thousands of tourists come to visit all the cities, eager to see what they will find on the streets. So if you are running a business, pay attention to the advice we are going to give you.

1.- Tourists are the ideal target

Summer means non-stop travel, so it's the perfect season to attract anyone who lives practically away from home. The key is to offer creative reasons to choose your business over others.

The fact that the business offers an online service is a australia whatsapp lead great advantage so that it is accessible to everyone at any time, as well as offering special discounts for those who visit you in person.

2.- Add value to your summer campaign

It's tiring to always see the same type of summer campaigns, so it's important to offer some differentiating and surprising factor to attract even more attention from your potential customers.

Some actions that work perfectly with consumer behavior are free gifts that accompany products, loyalty programs, raffles, or discount coupons.

3.- Organize an exclusive event

Any excuse to celebrate is not enough during the summer season and your most loyal customers would certainly not miss attending the event you organize. It is a way to strengthen the relationship with the audience, as well as to make your company visible. Of course, the main objective in these activities is to have a great time together.

4.- Take advantage of digital

Now that there is so much free time, it is the perfect opportunity to get your target audience to participate in their social media profiles. You can create a photo contest so they can send you a photo with products they have bought in your store and you can win a gift card.

Also, never forget that the content you share on social media has value, as do the keywords you use. This will help you position yourself among the top.

What do you think? Now is the time for you to get into action and make the most of everything we have revealed to you for this incredible summer season that awaits us.