AI in creating appropriate backgrounds for products

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Artificial intelligence helps us generate images for products. For example, the Dev Nitro 3 sneaker shown in this slide is placed against a background of an artificially generated city. We enter a description of the desired background in the search bar — city, lights, contrast — and AI generates a file that can be used as a background for the product.

This is very convenient for local markets, as it allows you to quickly create marketing israel consumer email list materials to launch promotional campaigns, including digital advertising. We choose the product we want to promote, select the appropriate background for it, and create all the necessary materials for effective communication.

AI product color change
AI product color change

Our plans include using AI to change the color of products. This will allow us to repaint basic models, such as sweatshirts, in different colors without the need for additional photo shoots. This approach will save time and resources, and also expand the variability of offers for customers.

AI models (avatars) for model photos
AI models (avatars) for model photos

Another direction that we plan to implement is the use of artificial intelligence to work with models. We have a photograph of a young man, and with the help of AI we can “dress” him in the new items of the collection. This means that when a new collection of sports goods is released, we can organically “dress” them on this model.