Stories placement: fast and relevant content

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Now that the amount of content has increased significantly, especially during wartime, audiences are choosing carefully what to watch. Your brand needs to create truly engaging and relevant content that meets users’ needs. Do research on what your audience is subscribed to, what they’re liking and sharing, and adapt your digital strategies accordingly. Understanding what’s happening around you and providing emotional and useful content will help you stand out from the crowd.

Examples of fan content
Fan content is becoming more situational and reflects quick reactions to current news. iran consumer email list If earlier content was agreed months in advance, now Ukrainians skillfully use humor and quickly create memes, joking even in the most difficult moments. This helps to support each other, and this approach can be integrated into brand communication.

Examples of fan content

Be open, use humor, and adapt your content to current events, playing on them within your topic. This will not only help you get likes, comments, and shares, but also build brand loyalty, which will ultimately lead to sales.

Currently, users are increasingly opting for the Stories format over posts, as it provides “fast food” content — quick, easy, and relevant. Stories have the highest trust and value because their lifespan is limited to 12-24 hours, depending on the platform. This creates an immediate benefit effect — users want to watch all Stories to the end so as not to miss any information.