Benefits of Live Streaming on Social Media

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Live streaming on social media
Live streaming on social media is a trend that has been gaining momentum in recent years with its incorporation into more social platforms. The availability of technology makes streaming more accessible to everyone, especially businesses, as Live Streaming is an ideal tool for brands to interact with consumers in real time!

Below we detail the benefits of live streaming on social networks.

Immediacy and proximity
Offer users the experience of seeing, speaking, participating and being the protagonist of your brand. The “magic of live streaming” allows you to establish closer ties with them, which in turn will make your brand more accessible.

Trust and memory
Live streaming allows your user to see that there are human beings behind your brand. Through this type of live content, it is easier to create close relationships between company and client, thus increasing the recall of your brand in the minds of users.

Engagement
Most social networks prioritize brands or users who use live streaming over other posts. For this engineering directors email list reason, live video is more effective at attracting customers, increasing your sales and saving you some of your advertising investment.

SEO positioning
Making live videos greatly improves the positioning of your brand on your website, which generates a greater number of visits to your page or online store.

Audience awareness
The feedback provided by live broadcasts enables potential customers to be discovered and relevant information to be obtained about their behaviour, interests and opinions. It also enables followers of a brand to get in touch and communicate with each other, thereby creating a virtual community.

Contents
With live streaming, you create quality content that can be used in the future. Live video is currently the most consumed content, so you can get the most out of it, it generates interest, expectation and, at the same time, you will be generating content.