Like chatbots Artificial Intelligence (AI)

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in conjunction with virtual assistants such as Siri or Google Assistant, will continue to prevail in 2020. In B2B marketing, advances in AI will be used to improve customer experience and to capture potential business contacts.

9. Influencer marketing
For some time now, influencers have captured everyone's attention on Social Media. Influencers are people who have a presence and credibility on Social Media and, therefore, influence the decisions and behaviors of users. It is a fact that, in 2020, you should be aware of the growth of influencer marketing. Why? The reason is simple and practical: potential customers still rely heavily on word-of-mouth promotion from someone they trust to make the final purchase decision. If you have any doubts, we tell you that, since 2016, there has been constant growth in the Influencer Marketing industry , which has been evidenced by the doubling of the platforms that use them in this short period.

10. User Generated Content
User-generated content (UGC) is another form of word-of-mouth marketing, helping people trust design directors managers email list and identify with a brand. This content includes images, blog posts, videos, testimonials, and product reviews that can all be incorporated into your company's marketing plan . This type of content is a great way to show your appreciation for your customers' opinions and perspectives, as well as strengthen your relationship with them.

11. Messaging apps in business
Messaging apps provide the ability to hold private conversations with a select group of people. Companies can target and communicate with customers who share common interests and respect each other's opinions. Using these apps provides marketers with the ability to hold fast, personalized, and effective conversations with their target audience.