" In Google Analytics, you can add an additional analytical axis by setting a "secondary dimension." Make active use of cross-tabulation to dig deeper into the situation on your site and take the right approach to your users. Attribution Analysis Attribution analysis is an analytical method that looks at all touch points leading up to a conversion, not just those that directly contributed to the conversion, to understand their contribution. When purchasing something in our daily lives, we often first become aware of the product's existence through a web ad, later read reviews on social media, and later visit the website to make the purchase.
In such cases, attribution analysis does not analyze uae telegram data only the action of "accessing the website and making a purchase," but also takes into account the contribution of web ads and social media. Cohort analysis Cohort analysis is a method of grouping users by their actions and analyzing various indicators. For example, you can understand what percentage of users who visited for the first time on September 1st returned, what percentage led to conversions, etc. Since increasing user retention rates also leads to improved website effectiveness, it is recommended that you actively utilize cohort analysis.
Recommended site analysis tools When analyzing your website, it is essential to use tools. Here we will introduce some free analysis tools. Google Analytics "Google Analytics," an analysis tool provided by Google, is a standard for website analysis. It is free and allows you to perform a wide range of analyses, allowing you to understand the overall status of your site, pages, and detailed status for each user. The latest version of Google Analytics, Google Analytics 4 (GA4), was released in October 2020.