Basically, we can say that Account Based Marketing is a type of personalized marketing for pre-defined accounts. So, unlike other strategies, the goal is not to generate as many leads as possible to try to sell in any way.
When this happens, the generation of unqualified leads is very high and it is very difficult to make them advance through the purchasing journey. Simply because most of them are not interested.
With Account Based Marketing, it's just the opposite. You choose which accounts (companies) you want to have as clients. From there, an entire process is developed so that each stage of the purchase funnel is personalized.
This means that all the material produced must be geared towards qatar whatsapp data the pain points and expectations of the chosen potential customers, from the most basic forms of communication to engagement and promotion content .
And isn't that the same thing as Inbound Marketing?
And since we're talking about engagement content , it may seem similar at first, but Account Based Marketing is not the same thing as Inbound Marketing. Quite the opposite. Ideally, both should be worked on in parallel, so that one strategy reinforces the other.
In Inbound Marketing, the focus is on generating leads. Only after they are generated are they qualified to advance through the sales funnel. So those who are not qualified obviously do not advance. They fall by the wayside before reaching the bottom.
In Account Based Marketing, it's just the opposite. Your company chooses the accounts it wants to win over (target) and creates a specific plan for them. This boosts engagement and the journey through the sales funnel becomes more fluid and intuitive. More value is generated and the chances of sales are much higher, increasing ROI.