Why does a company need a way to attract customers in the first place

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When setting KPIs, it is common to work backwards from KGI . For example, if a site sells accessories for 5,000 yen each and has a monthly sales target of 500,000 yen, and the conversion rate is 2 %, the KPI can be set to ensure the following number of accesses . 500,000 yen (KGI) ÷ 5,000 yen (unit price) ÷ 2% (conversion rate) = 5,000 accesses (KPI) In order to secure this number of accesses, you need to consider which pages need to be improved and how, and then you can determine the priority of your measures.


Also check out this article Does page speed taiwan telegram phone number list affect SEO? How to measure it and 5 ways to improve it High bounce rate If the bounce rate is high, it is possible that the design or UI of the site itself is poor. For example, even if the site targets seniors, if the text or buttons on the site are small, users will not be able to look at the site carefully. First, try to make the site design suitable for your target audience.


In addition, it is important to set up paths to other content. If you prepare paths to other content that are related to a specific piece of content, it will be easier for users to navigate, which will lead to a lower bounce rate. In addition, in recent years, many users access the site from mobile devices, so it is important to have a mobile-optimized design. If the design is not optimized for mobile devices, even if it looks good on a PC, it may not display properly or be difficult to tap on a mobile device.