Creating a good corporate image bank requires hiring professionals who are aware of marketing and branding strategies.
Of course, after all, your company's images need to speak to your organization's personas. And since they reflect your brand image, they can improve your position in the market or harm your reputation.
This happens when the images are poorly produced, taken from competitors or released on the internet. In addition to not conveying the necessary credibility, there is also the risk of using copyrighted photographs, which can lead to lawsuits and unnecessary financial expenses.
On the other hand, consumers are used to visiting dozens of websites every day. And it is no longer difficult to recognize when a photograph reflects the reality of the company or is from a public image bank.
So with consumers increasingly aware, investing in a morocco whatsapp data corporate image bank is demonstrating transparency, respect for your audience, care for your company, investment in your business and professionalism.
Advantages of having your own image bank
Advantages of your stock photos - A person typing on a notebook
There are many advantages to having a corporate image bank . In addition to what we have already discussed, see why this measure is an investment that brings great results for the company.
Increases team creativity and campaign assertiveness
A Venngage study shows that 42.8% of marketing professionals publish at least five images in their work. 40.8% of them use between two and five images.
So, by having your own image bank , you have more control over the use of the photographs. Organization avoids repetition, reduces search time and increases the functionality of the visual communication structure.
Not to mention that it is much more rewarding to work with your own, “fresh” images than with “cold” or general photographs, encouraging creativity to create campaigns that better speak to your audience and increase your sales .
Preserves the company's history
Every successful company has a story to tell. And a dedicated image bank is perfect for preserving that story, because it will be a record of the evolution of products, new ideas, what was a complete success and even what didn't have the expected result, but served as an impetus for that sensational turnaround.
Furthermore, this record of history also provides a guide for what is to come. Therefore, organizing images in an image bank prevents this content from being scattered and the history from being lost in missing or deleted files.