How to succeed on TikTok: a practical guide for businesses

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Nowadays, everyone uses it: what is TikTok for and how do I go viral? For starters, TikTok's status as one of the platforms of the moment is not exaggerated. This April, Sensor Tower , the digital data analysis company that powers Nestlé and HBO, among others, published its report 'Q1 2022: Store Intelligence Data Digest' , where they crown the social network as number 1 in downloads .

Of course, these figures are oriented to a global scale. As far as Spain is concerned, there are 8.8 million active users, with a slight female majority and an average of 43 minutes of daily use . And why do chief vp compliance email list we say this? Because there are 8.8 million people that a business that is not on the platform cannot access.

Nowadays, using TikTok is not just a corporate presence on a social network. Creating a profile for a company opens up the possibility of expanding its visibility in a very effective way. Therefore, creating an account to “save a seat” is a huge waste of potential.

Success stories on TikTok
Time frame: the pandemic. The economic crisis caused by COVID-19 continues to be a reality that everyone in our environment must deal with, even in the post-pandemic phase. Even so, the growth of certain brands during the pandemic is something very well-known, as in a case we all know: Zoom. However, many of the examples of this survival come from small and medium-sized companies for which the key was TikTok .

Forbes magazine cites the example of EasyCall.io , a call center software service , for which, with no followers, 1 video showing a widget resulted in “840 visits, 55 clicks to their website and 2 new customers .” All of this with a new account, with no established presence on the platform.