Google Marketing Platform is a unified advertising and analytics platform.
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Google's new service is the result of the merger of DoubleClick and Google Analytics 360 Suite.
The platform aims to offer marketing that is both remarkable and secure, while also seeking to guarantee its customers respect for their privacy and giving them the opportunity to control their data.
Google Marketing Platform enables planning, measurement and optimization of digital media purchases. All of this with the aim of improving the customer experience.
On the other hand, it offers marketing professionals luxembourg whatsapp resource the possibility of analyzing results, creating and activating audiences , all from a single platform.
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Google Marketing Platform offers among its services the innovative Display and Video 360 tool for graphic advertising .
This platform also contains some features reworked from other platforms, such as:
Search 360
DoubleClick Studio
Data Studio
Google Audience Center 360
Optimize 360
Surveys 360
Tag Manager
How does Google Marketing Platform work?
Google Marketing Platform has an integration center on its home page where you can create connections between different products.
This platform has the possibility of carrying out approximately 100 integrations.
Which can be established with:
Data partners.
Data management platforms known as DMPs, measurement solutions, exchanges, etc.
Among the main functions of Google Marketing Platform, we can mention:
-Tag management: you can do this with Tag Manager, an application that makes tag management simple and reliable.
With this tool you can also add and update your own tags to monitor your ads' conversion and website performance.
Tag Manager automatically identifies errors , implements security features, and speeds up tag loading. It complements Google tags as well as third-party tags.
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By using this platform, Google encompasses, simplifies and optimizes its applications for digital marketing. This is aimed at optimizing the results of advertising campaigns.