Quantify your objectives and goals and set KPIs

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However, you should set up a form for them to enter their personal information as a condition for downloading. By designing an exit path in the form of a white paper, you can obtain customer information on promising potential customers, enabling you to carry out ongoing marketing activities such as email newsletters. Although it is an exit path, in order to deliver the white paper to the target accurately, it is also important to design an entrance path.


In this case, for example, the ideal entrance path spain telegram phone number list would be to develop a web magazine on your company's website and create articles that rank highly in search engines for the keyword "sell your house for a high price." The users who come to read the article definitely have the want to "sell their house for a high price," so there is a high demand for the white paper and a high probability of it being downloaded. [Path 3] Apply for a free trial The third method is to get people to sign up for a free trial.


A free trial allows people to try out a product or service for a certain period of time, leading to full-scale subscription or purchase. For example, let's say a company is considering introducing MA (marketing automation). Since the features and pricing types of MA tools vary greatly depending on the service, you may not be able to decide to introduce them based only on the information you have researched in-house. In such cases, how about a one-month free trial period? If you can actually use it and see the effects, it will be easier to consider introducing it in your company.