12 Tips for Getting More SEO Traffic if You're a Charity

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The proper investment of resources within charities and non-profit organizations is key to their growth and therefore, every source of traffic to your websites, including the organic traffic generated by search engines like Google, requires optimization, structure and control. Therefore, intensifying your SEO traffic is the first step and today I will tell you how to do it, starting with some basic concepts.

What is SEO for Nonprofits?
Search engine optimization ( SEO) for charities and non-profit organizations is the process of optimizing a website to increase its visibility in search results pages. This way, when users search for information related to that organization's cause, for example, volunteering, fundraising, events, education, etc., they will find it among the top positions.

Basic Tools (Totally Free) to Increase SEO Traffic
To implement the tips I give you in this article, you will need a couple of chief vp operations email list free tools that will guide you in your purpose. Such as:

Ahrefs Webmaster Tools – This is our free tool that allows you to improve your site’s SEO performance, which can show you information about known keywords your site ranks for, among other things.
Free keyword research tools are like Ahrefs, Keyword Surfer or Google Keyword Planner.
Search operators allow you to customize your search results and are quite useful. For example, you can tell Google to only show mentions of your organization on a particular website.
Now that you know the tools, here are some tips that will help you increase SEO traffic:

1. A user-friendly and SEO-friendly website is what everyone wants
The technical foundations of your website may need some work. But if you don't put them front and center, you risk undermining your SEO efforts in the long run.

By this I mean crawling and indexing issues, missing meta tags, slow loading times, and practices that result in poor user experiences (e.g. pop-ups). It happens to everyone, businesses and nonprofits alike, so I recommend:

Using Ahrefs Webmaster Tools
Get rid of pop-ups. These include registration forms, exit forms, etc. Do the same with any banners that change the layout.
Make sure your website design is clear, consistent and usable
Optimize your website for mobile devices, as Google indexes and ranks content based on mobile versions of websites (mobile-first indexing).