Online clothing store person

[sumaiyakhatun26]

Let's look at what a UX designer works with, using Mark as an example. He works at a startup that is developing an online store for stylish clothes like Asos .


Mark conducts competitor and audience analysis together with an analyst and a UX researcher. The former helps to understand quantitative indicators - the number of potential users, their age and shares in certain categories. brazil consumer email list And the latter helps with qualitative indicators - the needs, desires, interests, pains and goals of users. and — the number of potential users, their age and shares in certain categories. And the second helps with quality indicators —needs, desires, interests, pain points and goals of users.


Thanks to audience research, Mark was able to create a Persona for the future online store.online store.



Lisa wants to stand out from the crowd in her city and look fashionable. To do this, she lacks a convenient service where she can find unique things.There is a lack of a convenient service where you can find unique things.