Ready to connect with your social media target audience?

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Conduct audience research more directly. Don’t rely solely on analytical data, but go straight to the source and put these insights into context. Conduct polls and ask them questions so you can better engage them. Create customer personas to ensure your content is highly relevant to all members of your target audience.
Now that you have the knowledge to identify and engage with your target france b2b leads audience, you can develop a strategy to connect with them. To take it a step further, use our free worksheet to learn how to create authentic connections with your audience.


Buyer behavior and brands’ responses to it are constantly changing, so how do you keep up? Brands need an ongoing and reliable source of market and audience insights that can adapt to the nuances and complexities of the ever-changing market landscape.

Socially driven business-to-business (B2B) market research insights help you respond quickly to market dynamics and make stronger, more targeted cross-functional decisions.

According to the 2023 State of Social Media Report™, 95% of business executives believe it is necessary to prioritize social media data to make informed decisions beyond marketing. They use it to anticipate industry changes and address customer pain points head-on to build trust and solidify the company's position amid fierce competition.

This article explores how B2B market research can enable better decisions, including overlooked methods and social data that will help you explore new depths of audience insights.

What is B2B market research?
B2B market research involves collecting and analyzing data about what businesses are looking for and need to improve their operations. This includes interactions between a company offering a product or service and the businesses it intends to serve as potential customers.