Video marketing is a strategy that aims to attract, convert, retain and engage customers . To do this, content is shared in video format to attract and hold the attention of those watching.
It is a branch of content marketing that has been gaining momentum over the years. In other words, the objective is the same:
Nurture potential customers;
Communicate with the public;
Add value by sharing relevant information.
All this on video!
After all, this is a type of format that has become people's preference. According to Kantar IBOPE Media , video content reaches 99.6% of Brazilians !
The time spent at home on online platforms kenya whatsapp data was 21.3% . In addition, online video reaches 31.8% of the Brazilian population in a single day !
Not to mention that, according to the YouTube Culture & Trends Report 2023 , more than 14 thousand videos were created every month, in 2023, using YouTube's clips feature.
In this sense, video marketing becomes an essential tool for capturing the portion of the population that consumes this type of content intensively. After all, it can be used to:
Explain about a product/service;
Present the company;
Educate about the market;
Highlight the main pain points of the personas.
Whatever the chosen objective, the important thing is to build an assertive content strategy and effective scripts . In fact, the scripts need to be simple, direct and easy to understand.
And of course, just like any marketing strategy, this one also allows you to monitor results through metrics. Therefore, it helps with real-time adjustments and the generation of insights. Some of the main indicators are:
Retention;
SEO ;
Engagement;
Abandonment;
Conversions.
How is it applied in B2B strategies?
Video marketing can be used in many different ways in B2B companies! You can use the tool to:
Influence and collaborate with sales arguments;
Increase engagement;
Reinforce brand positioning;
Contribute to branding .
Finally, it can also be applied in training or in educational strategies for your target audience, such as webinars, lectures, video classes and tutorials.
Therefore, according to the latest statistics on the subject, 91% of companies use video as a marketing tool. Furthermore, 96% of marketers said that video is an important part of their strategy.
Still according to video marketing professionals:
96% say video marketing has increased user understanding of their products or services;
95% say this strategy helped them increase brand awareness;
90% say video marketing helped them generate leads;
89% of people were convinced to buy something by watching a brand's video.
In short, video marketing helps reduce the sales cycle and customer acquisition costs.