6. Voice search: the technology of the future
New technologies are playing a key role in the evolution of marketing, and voice search is one of them. Assistants like Amazon’s Alexa, Google Home, and Apple’s Siri are becoming essential tools for finding information and selecting products.
According to a study by NPR and Edison Research , 62% of Americans actively use uae email list voice assistants. In Ukraine, this figure is still much lower due to the lack of localized versions of popular assistants. However, voice search in Ukrainian is already available on Google, YouTube and other platforms. In addition, negotiations are ongoing to enter the Ukrainian market by Amazon, and future updates to Siri and Google Home may include the Ukrainian language.
For domestic brands, this is a signal to start adapting their strategies. Optimization for voice search has its own characteristics: an emphasis on long-tail keywords and the natural language that people use in conversations. These steps will help businesses stay one step ahead in the rapidly changing digital world.
How to take social media to the next level with AI
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