Short videos every day everywhere

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By 2023, 90% of global brands have increased their investment in short video content, according to PWC. This trend will continue and trickle down to more local brands, institutions or industrial SMEs. Short videos are everywhere , from Instagram and TikTok to LinkedIn, and are well regarded on YouTube as shorts (70% of YouTube traffic is now from mobile devices). These audiovisual pieces, which generally last 30 seconds or less, are vertically oriented, carry subtitles and often play on a loop.

At Bannister Global, our marketing specialists ceo email list plan short video campaigns and strategies for all sectors and industries . In 2023, we have created hundreds. In addition, these short videos have very agile production and post-production, which allows them to respond to communication needs in a dynamic way. They require an expert work team, capable of understanding current audiovisual narrative, with a talent for detecting trends and flexibility .

Why is it better to invest in a short 30-second vertical video than a long horizontal one? HubSpot conducted a survey in which the majority of marketers rated that short videos had the best ROI compared to other medium-length formats .

5. Interactive and personalized shopping experiences
Customers increasingly expect companies to offer them a tailored experience . This doesn't mean they want to spend more time being served by the sales team.

Gartner has long since found that “ 43% of B2B customers prefer not to interact with a sales representative at all .” To satisfy these demanding buyers, the online presence of brands and institutions must offer an interactive and customizable experience , where a visitor connects with the sales team only when they want to.

This requires a content-rich, well-structured and action-oriented website . At Bannister Global, we focus on creating online tools that achieve goals and offer the best showcase for businesses. We always like to include quote generators, questionnaires or calculation tools that guide website visitors to the most useful information for their needs.

Our website users get a more personalized experience, and with new AI chatbots and other tools , this type of experience is easier to deliver than ever.