Nowadays, what business doesn’t want to stand out in the digital world, right? Those who don’t prioritize this goal are leaving room for their competitors to advance.
However, success in the virtual environment requires a responsive website. So, to understand more about this solution, continue reading! We have gathered the main information on the subject.
Before explaining what a responsive website is, it is important to understand a fundamental concept that precedes this one, both being interdependent .
Responsive design is a methodology in website engineering, in which the word "responsive" describes the characteristic of something "responding in an expected or appropriate way in a given situation", according to the dictionary .
Google itself defines the method as “ a flexible layout that adapts to different orientations or viewport sizes. This way, you don’t have to create multiple layouts .”
Therefore, responsive design is nothing more than the approach that aims to create pages and applications that automatically adjust to different formats .
A responsive website , therefore, is one that makes india whatsapp data use of the characteristics of this type of design.
The aim here is to provide a consistent and optimized browsing experience for users, regardless of whether they are accessing via desktop, tablet or smartphone.
In this case, the layout, images, typography, and navigation are adjustable. These attributes are usually not fixed to make it easier to resize across different devices.
Read also: Home page: see its importance for the website
4 reasons to invest in a responsive website
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Based on what has been presented so far, we have gathered 4 of the main reasons to invest in a responsive website.
See the list below!
1. Serves 160.4 million Brazilians who have cell phones
According to figures from IBGE, presented by Isto É Dinheiro , 160.4 million Brazilians have a cell phone for personal use .
Furthermore, this device was the most used equipment to access the Internet in 2022, corresponding to 98.9% of the population , according to PNAD .
Given this scenario, it is clear that if your institutional website does not adopt a responsive design, it will be difficult to keep users engaged and satisfied.
We have already highlighted several times that the website is the showcase of your business in the digital environment. Not offering easy and accessible navigation for users, regardless of the device, is as if you are not leaving the front door to your store open .
In other words, ignoring this point is the same as giving up on potential customers and leaving room for the competition to stand out.
Also read: Digital positioning: what it is and why your industry needs it.
2. Improves SEO
Responsive design is a Google ranking criterion. Also known as mobile-friendly, the term reinforces the importance of usability on these devices .
Therefore, a responsive website is indexed more easily. This is because Google, with its mobile-first indexing approach , prioritizes the version optimized for smartphones .
Furthermore, user behavior towards your site is a determining factor (as we will see later). If the bounce rate is low and users interact positively, SEO will improve.
This scenario is even more relevant considering that, nowadays, most searches occur on mobile devices . This only highlights the need to offer a flawless experience on these devices.
Also read SEO Techniques: what it is and how to apply it.
3. Ensures great user experience
Just imagine the number of times you've left a website because it was broken at some level, or because you had to keep zooming in to read each text.
These obstacles hinder the user experience . A responsive website solves them, ensuring more fluid and optimized navigation, with fast loading and flexible design.
This way, the user stays longer, interacting and clicking on your page. This, consequently, indicates to Google that it is pleasant for the reader, impacting SEO.
In addition to ranking factors, it is crucial to remember that a user who leaves your site will likely find your competitor's site easily.
In the digital environment, your tab is open side by side with those of other industries . Ensuring that they find everything they need on your website is essential to capturing their attention and winning this dispute.