Mistake 2: They think that advertising can increase profits

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Every businessman, including the owner of a dental clinic, must understand that advertising is not a means of increasing sales. It seems strange, but it is true.

Advertising can help increase the number of patients who come to the clinic. The administrator plays a more important role in increasing sales. It largely depends on him whether a person will make an appointment or choose a competitor.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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If the administrator is impolite, any advertising campaign, even the best thought out, will fail.

There is no need to even talk about illiterate advertising. There is a lot of it.

Mistake 3. The habit of paying twice
Increase in sales in dentistry_reason3

Saving is not a panacea. For example, you can’t save on marketing activities and qualified specialists. Let us explain why.

First, marketing ensures that you attract and retain your customers. If you don’t attract them, you won’t make any money. If you don’t retain the customers you’ve already attracted, your business won’t be sustainable.

According to statistics, it takes 5-7 times more effort and money to attract a new client than to convince an “old” one to buy a product/service. It’s true! And many dentists forget about this, treating patients as “disposable” clients. Meanwhile, the client base is the golden asset of any business.

Secondly, after generating a flow of potential clients, you need to try to make them real. Here you will need an experienced manager/administrator, competent in the field of dentistry. His task is not only to tell about the services provided, but also to be able to sell them, not to let the client go to competitors.

Thirdly, professionalism of both dentists and all medical personnel is necessary. Without it, even the most competent marketing will not save your dentistry. Why?

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Because the flow of clients generated by managers who are dissatisfied with the quality of service will speak negatively about your clinic and ruin its reputation. And this is not the worst outcome. It’s good if it doesn’t go to court and compensation is paid…

In this regard, it is necessary to be a professional yourself and hire only highly qualified specialists!

Undue savings can lead to big expenses later.