There is a possibility of overlooking information that cannot be expressed numerically.

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Here, we will explain the purpose of qualitative analysis, as well as its unique strengths and methods. \Click here to see Nile's site improvement proposals!/ table of contents The purpose of qualitative analysis is to gain a deeper understanding of customer psychology Strengths of qualitative analysis Points to note when conducting qualitative analysis Main qualitative analysis methods Define your objectives clearly and conduct qualitative analysis effectively The purpose of qualitative analysis is to gain a deeper understanding of customer psychology The main purpose of qualitative analysis is to gain a deeper understanding of customer psychology.


Quantitative analysis, which is the counterpart malaysia telegram phone number list of qualitative analysis, can only grasp the current situation in numerical terms, and is therefore unable to measure how users are actually feeling. In some cases, a site may appear to be doing well and has a high number of pageviews in quantitative analysis, but when you collect real user feedback through qualitative analysis, you may find that the site is difficult to use and has a lot of accidental clicks, which is the truth behind the high number of pageviews.


If you could make improvements in this area, you may be able to achieve even more dramatic results. Both qualitative and quantitative analysis have their strengths and weaknesses. That is why by combining the two and complementing each other's weaknesses, you can gain a deeper understanding of customer psychology. Strengths of qualitative analysis Next, let's take a closer look at the unique strengths of qualitative analysis. Qualitative Analysis Purpose Less data required Qualitative analysis has the advantage that it requires less data for analysis because it deals with qualitative data, mainly the raw voices of users.