It will be an important factor in deciding the next initiative.

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Analysis of multiple choice survey results Multiple choice surveys such as "Please rate your satisfaction with this product on a scale of 1 to 10" can also be used for quantitative analysis. Because it is possible to quantify user psychology, it is possible to evaluate issues and advantages that cannot be fully understood through access analysis. In addition, converting customer attributes into data based on the survey results will allow for a deeper understanding of the target demographic.


The analysis results of multiple choice surveys can australia telegram phone number list be used in a wide range of situations, such as deriving improvement measures for websites and products and developing marketing measures that incorporate needs. Qualitative analysis methods that can be used in marketing What kind of qualitative analysis methods are there? Let's take a look at them in detail. Differences between quantitative and qualitative analysis User Interviews User interviews and group interviews are typical methods of qualitative analysis. By asking questions to the interviewees and digging deeper into why they thought that and how they felt, you can understand the user's psychology, including reasons and circumstances that cannot be expressed in numbers.


Unlike surveys or word of mouth, interviews allow you to have a dialogue with the user, so the advantage is that you can dig deeper into any points of concern in the answers. It is also a valuable opportunity to find out what the user really thinks, and you will gain new insights that you would not see in your daily work. Also check out this article [One-on-one] What is a depth interview? Introducing the advantages and disadvantages and the process of conducting one Analysis of open-ended questionnaire results As a simplified version of user interviews, open-ended questionnaires can also be used.