Purchasing Specialist

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This person is unlikely to pay attention to the additional services you offer, the service you provide, etc. He is tasked with finding specific equipment, and he is looking for it. If you received an appeal from a procurement specialist, you must definitely find out from him who is the initiator of the purchase. To do this:

Use special terminology in conversation , ask peru mobile phone numbers database specific questions about the equipment: do everything you can to get the buyer to call a technologist for help.

Call the company yourself, find the right engineer and tell him about your product. Convince the specialist that the application to the purchasing department should be changed, since your company sells complex equipment that better meets the specific request.

Engineer (technologist)
The cost of equipment for engineers is often not even in second, but in third place. In second place are technical characteristics, and in first place is how familiar they are with a particular piece of equipment. And it can be quite difficult to convince engineers to switch to new equipment, especially if it is expensive.

Nobody wants to take unnecessary risks: if such equipment suddenly does not suit you for some reason, then it is unlikely that you will be able to change it. Therefore, in order to sell complex equipment to a client, you need to convince the engineer. This is not as difficult as it seems. Just let him evaluate your devices in action, introduce him to a technologist who has previously worked with the equipment. To do this:

organize testing of equipment in a special room;

arrange with the engineer currently using your technologies to demonstrate their operation to the client. In the case where the business is just getting going, after making at least one deal, it is important to arrange with the buyer about the possibility of subsequently demonstrating the equipment to other clients.

If you decide to sell new complex equipment that is still little known in the country or a certain region, then be sure to advertise on the Internet, since many potential customers, having learned about new technologies from the media or other sources, begin to look for more detailed information on the Internet.

How to Sell Complex Equipment Online
So that the further text does not raise any questions and we can freely talk about the methods of promotion in order to sell complex equipment, let's agree on the terminology. For example, no specialized publication, including dictionaries and textbooks, has yet given an unambiguous definition of b2b marketing.