Hidden advertising

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For the first time, hidden advertising appeared at the beginning of the 20th century in US film studios. The reason for the introduction of this technology was, oddly enough, the financial difficulties that are inevitable when starting new projects.

Making a movie is also a project, and one that requires a lot of investment. When starting work on a new movie, producers did not always have the necessary props at their disposal, which forced them to turn to producers for support. At first, things did not go very well, since companies were not always eager to respond.


However, interest in cinema grew at shandong mobile phone numbers database lightning speed, making popular not only the actors who appeared in films, but also the products. Items and things used by screen idols turned into the objects of dreams for millions of moviegoers.

At first, showing certain products in the frame did not pursue any commercial goals. But gradually, from props provided absolutely free of charge, it became one of the ways to earn good money.

Filmmakers began sending storyboarded scripts of future films to marketers of large production companies, and they would then select episodes suitable for placing their brand. Gradually, hidden advertising firmly entered the film world and joint work between film and product manufacturers on writing scenes intended to promote a certain product began to be practiced.

Covert advertising in Russia and the Soviet Union
In the Soviet Union, the use of hidden advertising was more of an ideological nature. The world of Soviet cinema, using technologies similar to those in the US, promoted the idea and state values.

Sergei Eisenstein's film "Battleship Potemkin" (1925) was made on government orders, so it shows the advancement of the ideas of the Central Committee of the CPSU and the USSR. To increase the effectiveness of the hidden messages, the film's creator painted the Soviet flag red by hand on black-and-white film. And it was really very convincing.