Selling landing page

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On this issue, marketing experts from ContentVerve also conducted split testing, during which they found out whether an individual approach to the user affects the increase in the number of clicks. Experts believe that the button text should match what the user feels when viewing the landing page.

Two variants were tested: “Get a 30-day trial” / “Get my 30-day trial.” In the second case, the button was clicked 90% more often.

Let's sum it up. Firstly, the wording of the tongliao mobile phone numbers database text of the selling landing page should look like a statement on behalf of the visitor, it is acceptable to use the word "want". Secondly, the personalization of the offer allows the potential client to feel as if the offer was developed specifically for him.

Promotion.


Indicating the limited duration of the promotion will help overcome the user's doubts. The effectiveness of this technique has been confirmed by many years of practice.

Social proof
Selling landing page

This block is responsible for handling objections and maintaining the brand's authority. Reviews, examples of completed work, certificates, and names of partner companies will help convince doubting visitors.

Reviews need to be given the utmost attention, as they serve as proof to users that their money will not be wasted. Often, you can see how developers ignore this point or publish reviews that are far from reality. In order not to lose the trust of potential customers, follow a few rules:

There must be at least three reviews ;

It is better to accompany the text with a real photo of the buyer or customer;

a link to the client’s profile on social networks will serve as a guarantee of authenticity;

the review must be written in normal language;

If possible, use the fields "Profession", "Age".