Strategic Marketing_Tools

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The organization of mass propaganda allows to increase consumer demand for a certain model and product group. It is carried out by specialized agencies and requires appropriate financing. The essence of mass propaganda is the presentation of the product to consumers through magazines and other printed publications, informing the target audience about its benefits and advantages.

A one-on-one sales event involves an oral list of us mobile phone numbers database presentation of a product in a face-to-face conversation with a customer with the goal of making a sale.

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Each organization independently selects a set of strategic marketing tools for each individual case.

A professional marketer is guided by the following principles when choosing appropriate strategic marketing tools:

Focus on promoting new products. Let's look at an example. A company has developed a new product with improved characteristics compared to similar products on the market. But this is not enough to ensure the required level of sales. It is not enough to produce and sell a high-quality and more advanced product, you need to convey to consumers its value and significance, show how they can better satisfy their needs with this product. After all, most often people buy those products or brands that they are used to, the properties of which are well known to them. If you bring a product based on modern technologies to the market, without proper marketing preparation, there is a risk of extremely low sales. This is especially true for products with unique properties that have no competitors on the market. In this case, marketers need to develop a product promotion program to convey to the target audience the essence of the product, its scope of use, usefulness, etc. After an effective marketing campaign, your consumers should be sure that they cannot live without your unique technological innovation.

Conducting specialized marketing research when releasing new products. To accurately forecast demand and sales levels for new products, it is necessary to analyze the market. Old research on other product groups will not be enough.

Let's look at an example of how popular companies used various strategic marketing tools in their work to improve the efficiency of their activities.