Where to start launching advertising? What is the best way to promote and who to entrust this task to. Next, we will consider a step-by-step algorithm for launching advertising with bloggers in the TG channel.
Audience research
How to launch an ad in Telegram? Before delving into the technical details of the process, you first need to understand who you are doing this PR for. As they say, create a portrait of your target audience. Of course, we are not talking about exact demographic data: age, gender, education, nationality, etc. Marketers are interested in what consumer need your product meets and what pain it helps to relieve - i.e. what problem it will solve. It is important that this is an up-to-date portrait of the audience, compiled taking into account all the latest events in the world and changes that have affected almost everyone to one degree or another.
How can you “look inside” your what makes overseas chinese in australia data valuable asset future clients and find their pain points and requests? Various tools and special technologies have long existed for this purpose. Namely:
end-to-end analytics data on the channels with the most effective advertising placement;
questionnaires and surveys of the audience, as well as managers who communicate directly with consumers;
speech analytics reports (reasons for refusals, objections, competitors' advantages, etc.) - for which dictionaries should be configured.
web analytics statistics by key parameters: geolocation, age, interests, etc.;
Choosing the best channel and blogger
There is, by and large, no wisdom here. Everything is on the surface. The simplest option: you are looking for a channel or blogger on the topic of your trade offer.
For example, if a marketer has a task to buy advertising in Telegram for online speech therapy classes, he will search for queries such as "Children", "Development", "Mother of many children", "Education". You can also use the TGstat service, which is easy to navigate using filters and view statistics, channel data.
Of course, a suitable topic is not a sufficient reason to buy advertising in this Telegram channel. Be sure to pay attention to its other features:
The blogger's style of communication with the audience. Some allow foul language, others strictly suppress any criticism, etc. Choose what is close to your values.
Channel atmosphere. Do subscribers participate in discussions, quizzes, contests; how many comments do publications collect, etc.