All the qualities desired by the product owner come from the responsibilities that lie on him. The Product Owner creates the most in-demand and profitable product.
Development and improvement imply constant transformations and partly risky experiments. Therefore, a person applying for this position must be an innovator with flexible and unconventional thinking. Healthy curiosity and the ability to quickly adapt to new circumstances, to feel the needs of the audience will also be useful. A good product always reflects modern trends or even sets them. Openness to the surrounding world gives the opportunity to notice everything interesting, progressive and transfer analogies to your own product.
Another important quality of the direct marketing with fantuan database Product Owner is assertiveness and self-confidence. Much in the project depends on his decisions, conviction in his own opinion. It is he who defines the tasks for each sprint, ranking them by importance. In addition, firmness and persistence in achieving goals help to actively seek development paths when it seems that the plateau period has dragged on.
For example: when measuring conversion using A/B tests, in 90–95% of cases there is no positive dynamics. That is, the product owner does not receive the desired metrics. But this should not prevent him from developing the product and looking for new solutions.
Personal qualities of an executive assistant
When conducting A/B tests, experts advise relying only on data, without taking into account any of the hypotheses. It is useful to distance yourself from who is the author of the assumption and whose side the sympathies are on. It is also recommended to repeat A/B tests as often as possible so as not to miss an episode of increased conversion and metrics.
Leadership qualities
Let's start the list of leadership qualities with responsibility. In the Scrum methodology, the Product Owner manages the work of the team(s) and is personally responsible for successes and failures. Next, we will name straightforwardness. Constructive criticism and feedback from all specialists is the only possible condition for creating a quality product.
Another characteristic of a good leader is that he knows how to manage the mood of the team. He is authoritative, an opinion leader and knows how to set the right tone, encourage, support not only with words but also with deeds. Statistics show that charismatic and energetic Product Owners achieve 20% more with their team than others.
A talented manager also knows how to put each person exactly where they are most productive. To ensure that the team does not lose its ability to work and is inspired by temporary failures or criticism from management, it is the product owner who must show by example how to withstand negativity, continue to believe in yourself and move on.
Finally, let's note self-criticism and self-analysis . Retrospective meetings-flying meetings after each sprint are intended to analyze the team's mistakes and difficulties on a particular task. In the same way, the Product Owner should analyze his activities in order to become more effective in his position. It is important that he be able to perceive comments and recommendations from colleagues regarding his leadership style, behavior in the group, etc.