Marketing is the process of identifying and satisfying the needs and preferences of the public in order to offer them products or services that satisfy them.
It is a conception of productive and commercial relations that includes techniques and strategies to optimize economic exchange and the consumer purchasing process .
To achieve this, marketing combines the production of goods and services with factors such as price, promotion and distribution so that the exchange between companies and consumers satisfies the objectives of both parties.
In 2017, the American Marketing Association (AMA) updated the concept of macedonia whatsapp number database marketing as the set of institutions and processes for creating, communicating, delivering, and exchanging valuable offerings for customers, partners, and society.
For his part, renowned author William J. Stanton summarizes his concept as the development of business activities that direct the flow of goods and services from the producer to the consumer or user.
Philip Kotler , considered the father of marketing, defines it as the social and administrative process through which groups and individuals satisfy needs by creating and exchanging goods and services.
Marketing involves the synergistic practice of techniques and strategies that add differential value to brands and products to satisfy consumer needs and strengthen the position of companies in the market.
What is Marketing for?
The subject could be shortened by saying that the direct objective of marketing is for a company to put its merchandise in the hands of consumers . Or for companies to do business.
However, for this exchange to happen and be sustainable over time, much more is needed than just a product and a potential customer.
It is necessary, for example, to consider factors such as market research, the determination and study of direct and indirect competition, the design or adaptation of goods and their distribution, communication and evaluation of objectives and achievements.