Positive reputation

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A rather rare category of natural reputation on the Internet. It is created when there is much more positive feedback about the company than neutral and negative reviews. Therefore, when a buyer searches for information about your brand on the Internet, he sees mainly positive opinions of your customers and does not doubt the correctness of the choice.

How to act? It is difficult to create a 1000 mobile phone numbers database positive image. But it is even more difficult to consolidate the result. Let's imagine: a company, trying to form a positive reputation, actively cooperated with customers, was interested in the level of service.

Thanks to this, she managed to build a good reputation on the Internet. But gradually, work with SERM was phased out, and only comments from two years ago remained on the Internet. Users, seeing outdated reviews, will logically think: "Is the company still operating? Does it produce goods?"

To prevent such a situation, actively interact with users, do not stop. Let them write reviews about you, share their experience of cooperation. Post press releases, communicate with clients who want to learn more about you, on specialized sites and forums. Do not lose sight of large sites where there is no information about you yet. It is possible that their appearance will have a positive effect on the image and recognition of the trademark.

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Missing reputation
If you have a small and little-known company or you have just launched a startup, the audience, in all likelihood, has not yet had time to place any recommendations about you. In addition, the lack of opinions may be due to the narrow focus of the activity. In all these situations, SERM will increase the degree of your company's presence on the Internet, form a loyal attitude among customers and stimulate them to buy the product.

How to proceed? First of all, expand your brand presence in catalogs, review sites, and portals. You can register on most of them for free. At the same time, increase the number of reviews about your company. Choose sites where your target audience mainly hangs out and work with them. Do not try to immediately flood the network with positive recommendations about the benefits of working with you. Maintain an optimal ratio of good and neutral recommendations, encourage buyers to provide feedback.

So, we have understood that all types of reputation can and should be worked out. At the same time, each category requires a separate strategy. Remember: the level of effectiveness of a particular method is largely determined by the topic of the business and your goals.

Let's talk about how the methods and tips work in practice.