Let me provide a great example: imagine this. There’s an online sports nutrition store where you love to shop. The prices are reasonable and you can easily find the perfect products by reading their reviews. And you’re also a loyalty member. Now, what would be the fastest way for the store to notify you about early access to a new line of protein bars or that your favorite body builder will hold an autograph session at one of the stores near you? Via email, of course! How can you make it happen? Collect data: in order to earn some more loyalty points, customers can fill out forms their interests, like favorite athletes or the types of products that most interest them.
(bye-bye, stuffy, old-fashioned loyalty gambling data indonesia programs that only reward purchases!) create segments: once you have that data, you can segment customers with it, and import the lists to your email marketing provider. Start your campaigns: now you can send out any kind of update to specific groups of customers. The point here is that it gives you a way to send updates that customers are really interested in. Relevance for the win! Okay, but who’s to say this really works? Well, according to colloquy, the one of the main reasons why of people stay active in a loyalty program is because they’re getting relevant rewards.
Monetate also reported that marketers see a increase in sales when employing a personalized web experience. And a loyalty program is a way to do just that. For example, send a coupon code on your loyalty members’ birthdays – but be careful, because rumor has it that clever millennials tend to give fake birth dates to get discounts sooner! So if that’s a concern, consider sending the coupon code on the anniversaries of enrollment in the loyalty program instead.