Follow these strategies to fine-tune your email marketing to build your institution’s brand and increase enrollment numbers. Segment your email list your database of email addresses comes from a wide range of potential students, their parents, high school guidance counselors and others that have responded, at some point, to an outreach campaign. You may have collected some addresses through a landing page offering financial aid information, or a user may have entered an email address to download a pdf outlining your engineering programs.
While you may begin with little data on gambling data hong kong the people at the other end of an email address, you’ll collect data about who they are and what they need as they respond, or don’t respond, to your email messages. Segmenting your list based on the data points you collect makes it possible to target prospects with marketing messages they’ll find most useful. This, in turn, will increase click-through rates and conversions. For example, you may choose to segment your master list into demographics such as age, financial situation, and geographical location.
Further segmenting by demonstrated interests, such as field of study or specific campus social activities, will ensure you’re sending the right message to the right person. Align messages with the buyer’s journey prospective students travel a path from initial curiosity about college study to filling out admission paperwork. Create a map of this path and create content to meet your prospects’ needs at each point along the way. The data you gather as you interact with prospects, through email ctas, social media, and by tracking their activity on your website, will inform you of where they are on the buyer’s journey.