9 impacts of SEO on your business to follow

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Have you ever stopped to think about the impacts of SEO on your business? Or, if you are a marketing professional, how can you offer this powerful tool to your clients, making them earn more?

You've probably heard of SEO, or Search Engine Optimization , right? This is a technique used to make websites rank well in search engines. Or rather, it's what makes a certain website rank high, while others don't even appear on the first page.

In fact, being on the first page makes all the difference in a digital marketing strategy. According to a recent study by Backlinko on how users interact with Google, the research found that only 9% of people who perform an online search scroll to the bottom of the first page. The remaining 91% of their attention falls on the results at the top.

Therefore, if you are not in the top positions, you will not be seen by your audience. And if you are not seen, you will not be clicked on, and therefore, your product or service will not be sold. Therefore, it is clear what the impacts of SEO on your business are, right?

There is much more to good SEO than just a botim database strategy. Below we have listed 9 SEO impacts for you to follow.

1. Qualified Traffic
Let's face it, one of the main reasons to have a website is to stand out from the competition and increase your customer base. Otherwise, why invest thousands of dollars in marketing, right?

Businesses that have an SEO-optimized website bring in MORE customers and grow twice as fast as businesses that don’t. What’s more, the traffic that comes to your website is more qualified, since they’ve reached you through carefully chosen keywords.

SEO is probably the most efficient and affordable marketing strategy out there today. Plus, it will only attract customers who are actively looking to find your product or service!

If you are willing to spend a few hours of time, energy, and a small amount of money, SEO will help bring qualified traffic to your website and eventually more customers to your business than any other marketing tactic you use.

2. Increase in sales
More qualified traffic equals more sales. SEO-optimized websites load faster, are easy to read and navigate, and will display correctly on almost all types of devices, including mobile phones and tablets.

Websites that are easy to read and navigate are more likely to attract and keep the attention of your readers or visitors – meaning they are more likely to become your loyal customers, subscribers and repeat visitors.