About the author:
David Ogilvy is the founder of the world-famous advertising agency Ogilvy, one of the most successful copywriters. In the advertising world, the term "Ogilvyisms" is widely used, which reveal the essence of advertising and advertising activities.
One of the most famous examples of "Ogilvyism":
"You can't force people to buy your product; you can only interest them in buying it."
About the book:
For anyone who wants to conquer the benefit of our ios database the heights of the advertising world, develop an advertising strategy worthy of bringing any product to the top, or bypass competitors, the book "Confessions of an Advertising Agent" should become a desk book.
Confessions of an Advertising Man, David Ogilvy
Thanks to the author's advice, which has not become outdated since the book was published, many entrepreneurs have been able to increase their companies' sales volumes many times over. And even if some statements still seem irrelevant to the reader for our modern world, the author's philosophy and approach to solving many problems are important. And for this reason, the book is worth reading.
Hard Direct Marketing by Dan Kennedy
About the author:
Dan Kennedy is an American writer, provocative speaker, and advertising creator. He is also the author of several business books. He has been nicknamed the "Millionaire Maker" for his invaluable advice to entrepreneurs for 25 years.
What the book is about:
In the book "Hard Direct Marketing" Dan Kennedy directly and without beating around the bush talks about how to avoid mistakes in attracting clients and increasing sales. The book is especially relevant for those entrepreneurs who do not have marketers on staff and huge advertising budgets.
Hard Direct Marketing by Dan Kennedy
The publication contains effective techniques and the best direct marketing tools, the real experience of the author himself and cases of his students from different business areas with a detailed analysis of all the mistakes. The special feature of the book is that it makes the reader ask the right questions and find the right path to promotion, maximally optimizing funds for advertising, marketing and promotion.
The book will be useful to all managers without exception who see their goal as obtaining large profits, the absence of competition in the market and the global growth of their business.
Hacking Marketing: The Science of Why We Buy by Phil Barden
About the author:
Phil Barden has been leading the marketing department in major international companies such as Unilever, Diageo and T-Mobile for over 25 years. Although Barden's ideas often contradict generally accepted marketing concepts, his original approach allows him to regularly increase sales and the number of loyal customers of large companies.
About the book:
The book "Hacking Marketing" analyzes consumer behavior using the decision-making method. It sets out the basic principles of why people make purchases, how they make decisions, and what is going on in their heads at that moment. Based on this knowledge, the author suggests using the laws of marketing and his own recommendations to ensure that the scales always tip in favor of the company.
Marketing Hacking, Phil Barden
The book will be of interest not only to marketers, but also to company executives, since it talks about the psychology of consumption from a practical point of view, which will allow you to reconsider your advertising campaign and build a completely new effective marketing strategy for any business.
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