Use demand generation to turn strangers into customers

[fomayof928@mowline]

Account-based marketing metrics
Total addressable market (TAM): This calculates the total revenue opportunity available for a product or service within your market.
Conversions: This metric tracks how many accounts your ABM strategy successfully converted. Take the number of accounts your team was targeting and divide it by those who turned into paying customers.
Predictive data
Customer lifetime value (CLV): A prediction based on historical data of the total amount a customer will likely spend during their relationship with your brand. A high CLV is a good indication the customer has a solid product-market fit and loyalty to your brand.
Churn probability: This metric calculates the italy b2b leads probability that a customer/user will stop using your product or service. Predicting churn probability can fuel a proactive approach and give your brand a chance to re-engage customers before they leave.
Using the right tool can give you an accurate picture of your demand generation strategy’s performance in real-time. Tools like Sprout Social gather customer insights to determine what they think about you and your competitors, their interests and pain points, what kind of content they appreciate most, which social channels you should connect with them on and more.

A demand generation strategy hinges on understanding your audience, their problems and how your solution can help. While it begins at your customer’s first touchpoint, social media now plays a huge part in any demand generation strategy. If marketers can engage their target audience on social and build trust early, more leads will flow into their marketing funnel.

Keep the strategy simple: show up on your customer’s preferred social channels, target your audience with engaging content and most importantly—pitch your product as a problem solver.

For a more in-depth look at how to set up a social media funnel that complements your demand generation strategy, check out our post on building a successful social media marketing funnel.